The series of films focuses on kids’ problems, giving them an adult voice to ensure they’re taken seriously. The spots feature esteemed Canadian actors performing monologues about anxiety, grief, coming out, and other real obstacles – only to reveal at the end of the film that these conversations were actually from kids who have reached out to Kids Help Phone in times of need.
A huge thanks goes out to the very talented directing duo Jamie and Jason Neese, known for their work on the Emmy-nominated Netflix series The Umbrella Academy, UnReal, and Dear White People, who helped bring our vision to fruition.
If you aren’t familiar with Kids Help Phone, it’s time you learned more. It’s Canada’s only 24/7, national support service offering professional counselling, information, and referrals, plus volunteer-led, text-based support to young people in both English and French. Last year, Kids Help Phone made more than 4.6 million connections with youth across every province and territory. Their work is so vital for youth in Canada.
Read more about the campaign in Strategy Magazine. And learn more about Kids Help Phone at kidshelpphone.ca.